The field of biotechnology, particularly as it relates to genomics and DNA-based discoveries, has grown exponentially over the past 15 years. We are on the threshold of a world where biotechnology influences daily decisions about foods we eat, energy we use, the ways we monitor the world and choices we make about health and well-being. To responsibly evaluate these choices we need a society that is well educated about DNA, the role of genetics in disease and the impact of biotechnology on agriculture, medicine and the environment.