What it’s like to take BRCA genetic cancer test, available for free or $99 in 5 Alabama counties:

HudsonAlpha and Kailos are offering a unique opportunity, however. Women in Madison County who will be 30 years old between Oct. 29, 2015, and Oct. 28, 2016, can get that testing for free.

The campaign, dubbed “Information is Power,” kicks off Thursday at HudsonAlpha’s annual Tie the Ribbons benefit luncheon. The first free tests will be handed out at the luncheon, scheduled to begin at 11:30 a.m. at the Von Braun Center.